What are Squeeze Pages and How to Create Them?
Why stop at a hundred subscribers when you can get thousands or even millions? Squeeze pages or landing pages are particularly designed to collect a web user’s email, and they provide limited alternatives so the potential subscribers generally “won’t have a choice” in the situation but to provide their contact information.
It’s a landing page that’s created for this purpose, and they are shorter compared to the standard website pages. They have a minimal number of details and graphics, and their primary job is to help a buyer begin their journey in a sales funnel. It’s going to help you get valuable leads, and to nail them, you would want to create it right from the start.
Have you ever experienced a rectangular bar appearing from nowhere when you click on a site to read its content? You might be required to enter your email to get what you want, and it can be worth the try. Others who have agreed that their details are going to be used for marketing purposes can get a very useful eBook or video content that’s only exclusive to subscribers.
Flipping the script is simple if you’ve recently started your journey to become a marketer. It’s going to make your entire investment more worthwhile, and the data that you have can be synonymous with gold. After capturing email addresses with the help of platforms like Clickfunnels.com, you’ll be able to build a strong relationship with your prospect, and this will ultimately result in sales.
Examples of a Well-Crafted Squeeze Page
Some websites will entice their prospective buyers with eBooks and starter guides on how they can take better control of their lives at home. They can get more actionable steps that can streamline their finances, as well as a timer that will increase conversions and show a sense of urgency. A simple name and an email address are all the customers should give to get access to these guides.
Lead magnets can be in the form of a content planner. This is perfect for coaches who want to show their audiences the effectiveness of a planner. This is super simple, and the steps are fewer because the owners can have the chance to see the reason why people tend to opt out of the offer. You can also add a button that will redirect you back to the website so that the users can explore more of your offers.
Tips for Creating an Effective Page
Identify your Customers to Know your Target Audience
Before you create your content, you need to be specific with your target demographics. You need to know about your dream customers, what their wants are, what are their current struggles, how you can serve them, and if you’re selling something that they will want to purchase in the first place.
After answering these questions, you can build an irresistible offer by actually writing a squeeze page or a lead magnet. It should be a very good offer that’s packed with value, so it will be irresistible. Be clear with the advantages that your proposals offer and help build an effective customer program while keeping the expenses down.
Knowing the Elements of Great Pages
Don’t try to add distracting pieces of content instead, you can include websites and links that are found within the company website. Make sure that the visitors don’t navigate too far away, or you often lose them, as well as their precious emails. See more about an email on this website here.
Instead, you need to be clear on what they can do. This isn’t all about tricking the readers, but the content should be all about exchanging valuable information. It should suggest that either the reader can take what’s offered or leave with the risk of not finding it in the future. Adding widgets can also help, and you should also consider showing figures for the number of people who have already benefitted from your products. You can also film a video where you do the talking rather than relying on copies alone to do most of the work for you.
Keep everything at a bare minimum, especially on the sign-up page. Don’t scare away the readers by trying to extract as much information as you can from them. Instead, make it gradual and build your relationships with them when you’re able to send tailored and valuable messages that can cater to their needs.
Learning More about the Formats
Pop-ups are going to do well because a visitor or reader will have to click the X button before they can opt out of the squeeze page. Avoid annoying them by leaving the close button large and clear because when they can’t find this, it can result in a more negative user experience. It’s also going to cause inconvenience if the website is not responsive since this is a no-no in today’s digital age.
Instead, with a splash page, you might want to greet the users with an offer first, and you’re going to make it clear to them that this is not the “real” landing page of your website. This is just something that you’re offering in case they are interested. Add cookies so the splash pop-ups don’t appear each time.
However, when someone signs up for your offer, you need to make sure that you can deliver as soon as possible. Make them receive their free eBooks or videos with autoresponders and other automated tools, and they are often included in a lot of plugins and service providers.
Other Things to Know
You need to create a very compelling offer that visitors will find hard to resist. This is something that they want that can help them in their daily lives, and you’ll need to apply copywriting formulas for this to work. Don’t try to reinvent something that’s already working instead, just make some improvements that will be more tailored to your brand.
Use social proof because they are very important. It enhances your site’s credibility and trust, and you can increase the likelihood of capturing visitor information with their help. With the tips provided, you should be able to create a squeeze page that’s efficient and effective so you can reach your marketing goals in no time.
