There are certain reasons why people want to work with a specific bank. One of them is the positive experience they have at every point of contact. And with today’s advancements in technology, the installation of the interactive multi-touch display will, without a doubt, add to the financial institution’s improved service and greater efficiency.
Modern customers tend to have high expectations regarding the level of digital banking integration and tech prowess of the financial institutions they work with. But how the banks use technology can add value to the experience of customers.
For instance, huge displays of content installed within bank premises can be visually impressive, but their true potential is wasted if that is all they are used for. You can maximize the impact of digital displays if they offer an opportunity to encourage interaction through touchscreens, thus conveniently assisting every customer with their concerns.
Read further to learn more about the reasons why banks today must employ interactive banking technology.
1. It comes with a high security level.
With the increasing cases of data breaches and privacy scandals happening today, digital security is under analysis. This matter becomes more sensitive when it comes to financial services.
Interactive banking solutions like tablets and touchscreens often have high levels of encryption and security features to ensure a safe baking experience. Some interactive displays may also allow you to create direct Wi-Fi hotspots for your customers. This will keep your network secure while letting your visitors access the Internet.
2. It is environment-friendly.
Most customers are favoring companies that tackle their operations’ environmental impact. By using tablets with advanced touchscreen capabilities, banks can save paper, trees, and the planet. Each transaction is equivalent to several sheets of paper, and each contract, dozens more. If all these paper transactions become digital, your bank can become 100% green.
3. It increases service speed.
The speed with which banks can accommodate their customers have an impact on loyalty and retention. Serve them fast, and they’ll definitely come back. But if you serve them too slowly, you’ll see them walking out and finding a different bank.
Banks are known for requiring duplicate forms to be filled out, taking customers through lengthy processes, and taking many steps to carry out simple operations. But a value-packed interactive banking technology will do wonders for the speed of the financial institution’s service, not just with document digitisation, but also with queue management. A touch-based queue management system can smoothen the flow of customers and streamline their overall experience. Proper integration of this technology can help bring banks closer to the seamless operations that have made other companies more successful.
4. It facilitates segmented communication.
Interactive displays will make it easier for banks to convey their story and communicate their message in an engaging way. Digital screens allow posting of content, promotions, and offers, segmenting the communication by time zones and regions.
The content displayed does not have to be limited to institutional information. You can also integrate external financial systems so your bank can give other pertinent real-time information for the public waiting inside the premises.
5. It can be integrated with self-service stations.
As seen in food and retail services, self-service has become a crucial part of boosting efficiency and speed. By implementing interactive banking tech solutions, you can also achieve this goal. The finance industry has proven that self-service offers benefits to consumers with the introduction of the ATM. This tech innovation allowed consumers access to several financial services, including withdrawals and deposits, anytime and anywhere.
The digitisation of conversations is not just limited to interactions via tablets and mobile devices. The digital revolution is transported to physical locations where digital screens play a crucial role. Through self-management terminals and screens, customers can operate and interact in intuitive and simple ways with their bank, including requesting information. These stations can streamline processes and minimise waiting times, thus enhancing customer experience within your bank. Pertinent content can also be managed remotely and distributed to different branches or zones according to your objectives.
Indeed, employing interactive banking technology can benefit your financial institution in several ways. But to create an efficient interactive touchscreen experience, consider getting expert help. Work with a developer who specialises in creating digital signage and touchscreen solutions for banks and other businesses. Ask them as well to show you their recent projects to better understand what may be possible for you.