What is Bounce Rate?
Bounce rate is the percentage of site visits that are single-page sessions, with the visitor leaving without viewing a second page. It is typically used as a measurement of a website’s overall engagement.
How is Bounce Rate Calculated?
Bounce rate is calculated by the total number of one-page visits divided by the total number of entries to a website. For example, if the homepage of a website receives 1,000 visitors over the course of a month, and 500 of those visitors leave the site after viewing the homepage without proceeding to any other pages, then the bounce rate of the homepage would be 50%.
Below are 7 Different Ways do to reduce the Bounce Rate of your Website
- Loading Speed
Loading speed plays a special role in increasing the bounce rate of a website. We already know that if a website is not loaded in 3 seconds, 30% of the visitors will leave without visiting that page. In other words, if you want to reduce the bounce rate of the website, you have to bring the loading speed of the website below 3 seconds at the beginning.
- User Experience
User experience is very important for any website. The design of the whole site must be user friendly. So that a visitor can navigate the webpage without any hassle. If for some reason the user interface is bad, the visitor will not stay on that page for a long time, which will increase your bounce rate.
- Not using Irrelevant Keywords
There was a time when black hat technique could be used to rank a site with irrelevant keywords. It still goes, but you have to be careful. Suppose you are working on a blog related to online marketing, you have heard from someone that it is possible to make a good profit by selling health related products. Then if you post health related content on your online marketing related blog then the chances of getting hit are 100%. Because when visitors come to your blog to learn about online marketing and see health related articles, visitors are more likely to bounce back. As a result, your bounce rate is likely to increase.
- Be Careful on Writing your Content
Those of us who work with online and SEO are very familiar with the term “Content is King” that content plays an important role in the whole website. If the content of your site is good, the design quality will be fairly good, but the visitors will stay on the site.
- Internal Linking
Internal linking is one of the ways to keep visitors stuck on the site for a long time. Let’s say you have 4 posts in the SEO category on your website.
6. Do not use Additional ads
The advertising thing is always annoying. You ask yourself. How do you like to see ads? Of course the answer would be annoying. There are many sides who start from headers, footers, post soundbars and advertise on the site 2-3 inches apart. Which is annoying for the visitor. The less ads you can use on the website, the better.
7. Arrange for Visitors to participate
In any case, the chances of increasing the bounce rate of the site are reduced if the website is arranged for the participation of visitors. It can be through various polls / surveys. Visitor participation can also be increased by turning on the comment option on the site.