{"id":6892,"date":"2023-10-17T19:01:34","date_gmt":"2023-10-17T15:01:34","guid":{"rendered":"http:\/\/gccexchange.com\/blog\/?p=6892"},"modified":"2023-10-17T19:03:45","modified_gmt":"2023-10-17T15:03:45","slug":"building-a-strong-brand-identity-through-web-design","status":"publish","type":"post","link":"https:\/\/gccexchange.com\/blog\/building-a-strong-brand-identity-through-web-design\/","title":{"rendered":"Building a Strong Brand Identity Through Web Design"},"content":{"rendered":"\n

Business\nowners always have to face the challenges modern day presents to them. They\nhave to stay relevant and put down the traditional ways of marketing by\nstarting to utilize the modern tools all people commonly access, websites.<\/p>\n\n\n\n

\"Building
Image Source: Pixabay<\/a><\/figcaption><\/figure>\n\n\n\n

Making\na website alone is actually a pretty simple process, especially if you know a\nthing or two about coding. Even if you don\u2019t have prior knowledge, you can\nalways check the internet and follow the guides provided.<\/p>\n\n\n\n

What\u2019s\nmore difficult and complex is creating a distinguishable brand identity. What\nshould you do to make people remember about your brand when accessing the\nwebsite? Is it about the color? Picture choices? Or probably all of them?<\/p>\n\n\n\n


\nCheck the answer below!<\/p>\n\n\n\n

About Website Templates<\/h2>\n\n\n\n

When\nscrolling the internet, there\u2019s a chance you\u2019ll meet something called a website\nbuilder. Yes, these tools do exactly what you might have expected. Using the\nwebsite builder, you are able to create a website from scratch without having\nto deal with complex stuff, like programming or coding.<\/p>\n\n\n\n

Instead, the users only need to input little details like the niche, colors, and other things while the system automatically builds the website according to request. And for the aspect of easiness, many users turn to Google site templates<\/a>, which make the job way more convenient for them. As the base is already built, all they need is to make a customization and optimization. So if you find any hardships in designing a website, you can always depend on these builders. <\/p>\n\n\n\n

Why Is it Important to Have\na Strong Brand Identity?<\/h2>\n\n\n\n

Think\nabout it like this. When seeing your brand, what would you want the people to\nenvision? Do you want your brand to look simple and relatable? Or maybe you\nwant to turn it into something exclusive that\u2019s highly valuable? <\/p>\n\n\n\n

The\nbrand identity is a psychological, emotional, and visual representation of your\nbrand\u2019s values. How we can achieve a particular representation of a brand? By\nusing some elements like logos, unique colors, typography, and more. The goal\nhere is to not use all the creative elements, but only some of them in an\nappropriate portion to make a unique representation that\u2019s not easily\nforgettable.<\/p>\n\n\n\n

What Can We Use to Create a\nStrong Brand Identity?<\/h2>\n\n\n\n

As\nwe\u2019ve mentioned above, there are some things you can use to create a noticeable\nbrand identity, such as:<\/p>\n\n\n\n

Typography<\/h3>\n\n\n\n

Typography\nis a font you\u2019d use as branding materials. Each brand has its own special typography,\nfor example, Coca-Cola uses a specially made lettering style, Spencerian\nscript, by Frank Mason Robinson. <\/p>\n\n\n\n

However, some companies may refer to the most popular typography<\/a> as well, like Helvetica, for example. The kind of letter you use should reflect the identity of the brand. <\/p>\n\n\n\n

Use\nletters that can highly reflect the luxury of modernity if your brand wants to\nlook more exclusive and expensive. For humbler and relevant brands, use the\ncalmer ones.<\/p>\n\n\n\n

The Color Choices<\/h3>\n\n\n\n

Color\nchoices do matter in determining what kind of perspective you\u2019d like to get\nfrom the people seeing the brand. According to studies, brand identification\ncan be increased by using the proper colors. Color can affect up to 80% of a\nbrand\u2019s identity, which can affect how people think about the particular brand.\n<\/p>\n\n\n\n

Color\nmay have a serious impact on people\u2019s perception. So, it\u2019s highly recommended\nto identify what are the proper colors to be used for the brands that in line\nwith the core values.<\/p>\n\n\n\n

Additional Images<\/h3>\n\n\n\n

Images\ntell thousands of stories. When you\u2019re developing a website, make sure that the\nimages posted there can reflect what your business is all about. If your\nbusiness sells toy products, put images that are related to them, like kids\nplaying happily with the toys, or some images of parents and kids playing with\ntoys together. <\/p>\n\n\n\n

Do\nremember that you\u2019re not only selling the products to be successful, you have\nto prepare the narrative. What makes your brand relatable to the users? What\nkind of unique value do you want to deliver to them? Show it by using the\nrelevant imagery. <\/p>\n\n\n\n

A Responsive Website<\/h3>\n\n\n\n

All of these things we\u2019ve mentioned above will be meaningless if your website fails to deliver a good responsiveness<\/a>. When visiting your website, consumers expect to be able to visit any part of it easily. <\/p>\n\n\n\n

If\nthey want to take a look at your products, the product list should be\nresponsive enough to list all the available products for them to see. And when\nthey want to pay for something, the website has to be able to accommodate them\nwith a convenient system<\/p>\n","protected":false},"excerpt":{"rendered":"

Business owners always have to face the challenges modern day presents to them. They have to stay relevant and put<\/p>\n","protected":false},"author":1,"featured_media":6893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[660,1478],"tags":[3328,3329],"class_list":["post-6892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-online-marketing","tag-web-design","tag-website-templates"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t