{"id":3033,"date":"2020-06-03T11:20:16","date_gmt":"2020-06-03T07:20:16","guid":{"rendered":"http:\/\/gccexchange.com\/blog\/?p=3033"},"modified":"2020-06-04T14:11:25","modified_gmt":"2020-06-04T10:11:25","slug":"how-to-maintain-positive-customer-engagement-amidst-covid-19","status":"publish","type":"post","link":"https:\/\/gccexchange.com\/blog\/how-to-maintain-positive-customer-engagement-amidst-covid-19\/","title":{"rendered":"How to maintain positive customer engagement amidst Covid 19?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"426\" data-attachment-id=\"3034\" data-permalink=\"https:\/\/gccexchange.com\/blog\/how-to-maintain-positive-customer-engagement-amidst-covid-19\/customer-engagement-amidst-covid-19\/\" data-orig-file=\"https:\/\/i0.wp.com\/gccexchange.com\/blog\/wp-content\/uploads\/2020\/06\/customer-engagement-amidst-Covid-19.jpg?fit=640%2C426&amp;ssl=1\" data-orig-size=\"640,426\" data-comments-opened=\"1\" data-image-title=\"customer-engagement-amidst-Covid-19\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/gccexchange.com\/blog\/wp-content\/uploads\/2020\/06\/customer-engagement-amidst-Covid-19.jpg?fit=640%2C426&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/gccexchange.com\/blog\/wp-content\/uploads\/2020\/06\/customer-engagement-amidst-Covid-19.jpg?resize=640%2C426&#038;ssl=1\" alt=\"\" class=\"wp-image-3034\" srcset=\"https:\/\/i0.wp.com\/gccexchange.com\/blog\/wp-content\/uploads\/2020\/06\/customer-engagement-amidst-Covid-19.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/gccexchange.com\/blog\/wp-content\/uploads\/2020\/06\/customer-engagement-amidst-Covid-19.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption>Source: Pixabay<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Amidst COVID\n19, customer engagement has become a challenging task for a majority of brands.\nThe lack of physical brand-customer interaction has made it difficult for\nbrands to engage with their customers. Additionally, the onus of managing\nbusiness operations has further worsened the situation.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout-key=\"-ef+6k-30-ac+ty\"\n     data-ad-client=\"ca-pub-0548205572604330\"\n     data-ad-slot=\"9174788180\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\">Recognizing\nthis plight of brands, we have compiled a list of 4 key customer engagement\ntactics. These techniques will certainly assist you to get some positive\ncustomer engagement for your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Focus on Digital Engagement:<\/strong> Since a <a href=\"http:\/\/innovationchasers.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"digital (opens in a new tab)\">digital<\/a> platform is the only solution as of now, focus on creating impactful digital customer engagement. Utilize the power of social media platforms to strike a dialogue with your customers. This dialogue will help you to understand the fears, wants, needs and expectations of your customers in this crisis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaway:<\/strong> A brand&#8217;s efforts of staying connected with\nits customers, demonstrates a brand&#8217;s care and concern for its customer base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Offer Extra Value-added Service:<\/strong> Offering extra value-added services can\nprove instrumental in attracting your customer base.&nbsp; To elaborate, telecom brand like Reliance Jio\nhas introduced work from home data plan for its customers. Furthermore, they\nare also offering double data packs at the same price. Providing of such extra\ncustomer-centric benefit services in lockdown helps a brand to increase its\ncustomer engagement with improved brand visibility.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<!-- Links Ads- Horizontal -->\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-0548205572604330\"\n     data-ad-slot=\"9920129301\"\n     data-ad-format=\"link\"\n     data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaway<\/strong>: Customize your product\/service in such a\nway that it addresses customer requirements and offers them solutions in the\nform of value-added service. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Share Relevant Content<\/strong>: Relevant content is the key to maintain the\nbrand-customer communication. Share in the brand content that&#8217;s positive,\ninformative and creative nature. For example, if your brand offers online food\ndelivery then you can post videos on how your brand is practicing Covid 19\nsafety precautions in the process of food delivery. Likewise, you can also use\nvarious mediums like infographics, posts, blogs or DIY videos to engage with\nyour customers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaway:<\/strong> Offering meaningful and relevant content to\ncustomers can help your brand to gain positive customer engagement. However,\nrefrain from overdoing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology-driven Customer Support<\/strong>: With minimum resources at hand, concentrate\non resource optimization by utilizing technology-driven customer support\nsystems. These efficient systems will not just offer prompt support but rather\nthey will also reduce your overall operational costs. Leverage the efficiency\nof systems like Chatbots and Digital Assistants to effectively offer customer\nsupport in Covid 19.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<!-- Links Ads- Horizontal -->\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-0548205572604330\"\n     data-ad-slot=\"9920129301\"\n     data-ad-format=\"link\"\n     data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaway:<\/strong> Offer robust customer support at this\ncritical time by leveraging the use of technology-driven support systems to\nfoster better customer engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having said\nthat, we hope in this crucial time, the above-mentioned tactics will prove\nuseful for your brand to maintain a positive customer engagement. Similarly,\nconsidering the present scenario, try to incorporate the values of empathy and\nsensitivity in your brand service. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to this, keep up with your patience and positivity as things will take some time to settle down. Meanwhile, focus on strengthening your <a rel=\"noreferrer noopener\" aria-label=\"digital customer engagement (opens in a new tab)\" href=\"http:\/\/innovationchasers.com\/blog\/\" target=\"_blank\">digital customer engagement<\/a> as post-Covid 19, this positive customer engagement is sure to increase your brand revenue.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-0548205572604330\"\n     data-ad-slot=\"9687113448\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Amidst COVID 19, customer engagement has become a challenging task for a majority of brands. 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