Social media are computer-mediated technologies that alleviate the creative activity and communication of information, ideas, vocation interests and various other types of expression through communication and networks. Social media is completely based on technologies, computers and mobiles to make highly synergistic platforms through which individuals, organizations, communities and several companies can share valuable information or discuss on important matters.
It is obvious that social media marketing’s enormous staying power is capable for being attributed to one key characteristic- the fact that social media keeps on developing. It reacts to new technologies like mobile devices, continuously transcends the user’s prospect and contend within itself to bring to us more and more characteristics.
Some trends of social media marketing in India are:
- Snaps Development will have the outcome of interesting new opportunities:The most important point to be mentioned is the development of snap chat. Snap, already, modified the user’s expectations and major trends in the world of social media marketing. It helped in bringing back a more instant-concentrated view of communication.
- The Facebook Internet: It is in general dominating social media usage, video and advertising. Along with WhatsApp messaging, Instagram will also play an important role in marketing in India.
- The Assembled Social: The merging of Microsoft and LinkedIn will make certain invention which in return will be a reward in disguise for the marketers in some interesting way, especially if professional social profiles become approachable within Microsoft 365 apps. There are more encounter to come and guesses are raging as to whether Facebook, Google will buy twitter or not or will Twitter go to the way of MySpace.
- Social Content Participation: People are authorized and determined more to co-create social content with brands. If a particular brand makes that possible, consumers will unbelievably be interested in extending their hands to partner with companies in certain ways which serve mutual interests.
- Social Chat-bots: Facebook has introduced a new kind of involvement with the customers’ expectation of real involvement, social chat bots might be able to fulfill basic customer service and several kinds of information which are needed for different brands.
- More visual and synergistic content: As days are passing, companies are taking various steps to percolate the real world with enormous pursuing and synergistic content. This might put greater stress on content forms like video-blogging and live-streaming of certain events. Also, a lot of content allotment will take place through the social media.
- New trends in social apps and tools:In 2017, it would not be sufficient to only target the advertisements of your social media. They will really need stand out and seek attention from your followers
Sometimes social media marketing seems gloomy to become an ordinary advertising channel, with man-made automation strategy for brands to measure the semblance of customer involvement.
Though it seem a bit misanthropic, it can be taken to an account that united power of individuals can never be greater- for involvement and influence.