Dubai rarely slows down, and when you’re booking gel x nails Dubai or any other beauty service, convenience matters just as much as results. Meetings run late, traffic stretches longer than planned, and personal to-do lists tend to slide to the bottom. That’s exactly why salons that value efficiency without cutting corners stand out. It’s Beauty has built its reputation on that balance: walk in feeling slightly undone, walk out looking neat, polished, and ready for whatever comes next.
First Impressions: Clean, Quiet, and Well-Run
The atmosphere at It’s Beauty leans calm rather than glamorous. Interiors are light, uncluttered, and designed to help you relax instead of overwhelm you with mirrors and noise. The Marina branch, in particular, feels like a practical hub: easy parking, efficient reception, and a team that knows how to coordinate multiple services smoothly.
Staff greet you warmly but without rehearsed chatter. You’re asked what you want, what you don’t, and how much time you have. That alone sets the tone. This is a salon that respects boundaries and understands that not every client comes in looking for a long conversation—sometimes you just want good results and a decent coffee while someone else handles the details.
Why Nails Anchor the Experience
If there’s one area where It’s Beauty consistently earns loyal clients, it’s nails. The salon is especially known for Russian manicure techniques, and the precision is obvious from the first step. Cuticles are cleaned thoroughly, shaping stays balanced, and nothing ever looks rushed or over-filed.
Gel polish applications come out smooth and evenly cured, creating a clean, glossy finish that holds up well over time. Neutral shades are a particular strong point: milky whites, soft pinks, and beige nudes that feel appropriate for office settings yet still look fresh weeks later.
For clients who prefer added length or structure, the salon offers a range of extension options, including hard gel, builder gel, and acrylic systems. The approach stays refined rather than excessive—short almond and neat square shapes remain the most popular choices. They grow out naturally, sit flush at the cuticle, and avoid that obvious “just done” look even after a couple of weeks.
Hair Services That Respect Your Time
Hair services at It’s Beauty are built around practicality. Most clients come in for trims, ends refreshes, blow-dries, or light treatments—services that improve how hair looks and behaves without turning the appointment into a half-day commitment. The focus stays on keeping hair healthy, manageable, and suitable for daily styling rather than dramatic transformations.
Blow-dries are a strong point. They hold up well in humidity, last through long workdays, and don’t rely on heavy product. Stylists take time to understand your routine, adjusting the finish accordingly—sleek and controlled for weekdays, slightly fuller if you’re heading out. When it comes to coloring or repair, recommendations stay realistic, with clear guidance on heat use and treatment frequency instead of complicated maintenance plans.
Brows and Lashes: Subtle, Not Overdone
Brows and lashes follow the same understated approach seen throughout the salon. Brow shaping is based on careful mapping, keeping arches natural and balanced rather than sharp or exaggerated. Tints are mixed conservatively, so color looks even and soft in natural light.
Lamination and lash lifts are done lightly, aiming for flexibility and definition instead of stiffness or excess volume. The result is a clean, everyday look—polished enough to notice, subtle enough to feel like your own. This makes the services especially well suited for workdays and low-maintenance routines.
How Services at It’s Beauty Translate Into Results
One of the reasons clients return to It’s Beauty is the predictability of the outcome. Each service follows a clear philosophy: natural enhancement, clean execution, and results that fit daily life in Dubai rather than just the salon chair.
| Service Area | Key Approach | Visible Result | Best Suited For |
| Nails | Russian manicure, structured gel systems | Clean cuticles, balanced shape, long wear | Workdays, minimal styles |
| Hair | Blow-dry, ends refresh, basic treatments | Smooth finish that holds in humidity | Busy schedules, daily styling |
| Brows | Mapping, soft lamination, custom tint | Natural arches, even color | Low-maintenance grooming |
| Lashes | Lift and lamination techniques | Open, defined eyes without weight | Everyday wear, subtle enhancement |
This approach keeps the overall look cohesive: nothing feels overdone, and each service complements the others. Whether you book one treatment or several in a single visit, the result stays consistent and wearable long after you leave the salon.
The Efficiency of Stacked Appointments
One of It’s Beauty’s biggest strengths is how well services are coordinated. If you mention multitasking while booking, reception often arranges overlapping treatments. Nails can cure while brows are shaped; a blow-dry can begin while a pedicure sets.
This system isn’t accidental. The salon books these combinations daily, so timing feels smooth rather than chaotic. For clients with limited availability, this alone makes a difference. You leave with nails, hair, and brows done in the time another salon might need for just one service.
Recommended First-Time Services
If you’re visiting It’s Beauty for the first time, starting with well-matched combinations helps you get a feel for the salon’s style and timing. These pairings are popular because they deliver visible results without taking over your entire day:
- Russian manicure with gel polish + brow shaping and tint. A clean, low-maintenance look that works equally well for office days and weekends, with neatly defined brows and long-lasting nails.
- Short gel nail extensions + express blow-dry. Ideal if you want instant structure and polish. The nails stay balanced and wearable, while the blow-dry holds up well in Dubai’s heat and humidity.
- Lash lift + classic pedicure. A subtle refresh that makes a noticeable difference. Brighter eyes and well-groomed feet in one visit, without anything feeling overdone.
These combinations are booked daily, which means appointments run smoothly and waiting time stays minimal—perfect if you’re fitting beauty into a packed schedule.
Locations That Match Dubai’s Flow
Accessibility plays a big role in why It’s Beauty works so well for city life. Branches in Marina, Internet City, Business Bay, DIFC, and Abu Dhabi mean you’re rarely far from one. Whether you’re stepping out between meetings or stopping by on the way home, the detour is manageable.
Reception teams are consistent across locations. They confirm services clearly, keep waiting times minimal, and answer pricing questions without hesitation. That reliability matters, especially when salons are often judged by their weakest branch.
Pricing Transparency Without the Guesswork
Prices at It’s Beauty are displayed clearly at reception, and staff are upfront about what’s included. First-time visitors often benefit from introductory offers, which make trying the salon an easy decision.
Here’s a general snapshot based on typical in-salon pricing. Consider it a reference point rather than a fixed list, as promotions rotate:
| Service | First Visit (AED) | Regular (AED) |
| Gel manicure | 55 | 120 |
| Full nail extensions + manicure + gel | 280 | 385 |
| Classic pedicure | 105 | 155 |
| Ends refresh + blow-dry | 220 | 285 |
| Brow lamination set | 220 | 330 |
| Lash lift | 240 | 350 |
Seasonal bundles appear regularly, so it’s worth asking what’s running when you book. Pricing remains competitive for the level of precision and consistency delivered.
Hygiene and Process: Quietly Done Right
Hygiene standards are strong and visible without being performative. Tools are sterilized properly, disposable files are used, and workstations are kept tidy throughout the service. You’re not rushed through consultations, but you’re also not left waiting unnecessarily.
Technicians explain what they’re doing in simple terms, especially when recommending length, shape, or treatment strength. There’s no jargon, no pressure—just straightforward guidance.
Aftercare Advice That Actually Works
Aftercare guidance at It’s Beauty stays simple and realistic. For nails, the focus is on cuticle oil, gentle removers, and basic protection during household chores. Hair holds its shape longer with limited heat styling and occasional nourishing treatments, especially if it’s colored. Brows and lashes benefit from avoiding steam and moisture for the first 24 hours after lamination or a lift. Easy habits, steady results.
Who Will Appreciate This Salon Most
It’s Beauty suits clients who value neatness over drama. If you like clean nails, manageable hair, and brows that still look like your own, this salon fits. It also works well for those who prefer quieter appointments or minimal small talk—just say so, and the team respects it.
If you’ve had past color mishaps or overdone services elsewhere, bringing a reference photo helps. Stylists are good at correcting tone and steering you back toward something balanced and wearable.
A Reliable Choice in a Fast-Moving City
Consistency is hard to find, especially in a city with endless salon options. It’s Beauty stands out by doing the basics exceptionally well: clear pricing, long hours, efficient booking, and results that hold up in daily life.
You leave looking refreshed, not overworked. And when someone asks where you had your nails or brows done, you’ll probably answer without hesitation. That quiet confidence is the real takeaway—and why many clients keep coming back.