What is Guest Blogging?
Guest blogging is when a blogger offers to write posts for other bloggers which share common interests as them. It increases online traffic for both parties and so is beneficial in many ways.
Increased Exposure
The most obvious benefit of guest blogging is that it leads to more exposure and recognition for your blog. The viewers from the blog you are writing guest post for will visit your blog and vice versa. If you’re not interested in writing for other people, then you can invite other bloggers to write on your blog. The blogger active on social media will get more online traffic and you might get some faithful followers that will follow your blog across various social media networks. This can be a great opportunity to meet new people and make friends.
Thought Leader
The whole point of blogging is to establish yourself as a thought leader in your respective industry. Whether you’re a fashion blogger or interested only in coffee, a book-worm or a technical geek, no matter if you like arts or music, just make sure you write what you care about. That is the only way to keep your readers interested in posts. If you have managed to establish yourself as a reputable blogger, then you have all the more responsibility to uphold that reputation. Do not unjustly criticize others as your opinion will affect public judgement. That kind of attitude is likely to get you more haters than followers.
Backlinks
Most bloggers only write guest posts for the backlinks to increase their popularity and don’t care about the content they are providing others. Your writing content should be of high quality and you should demand the same from other bloggers. Certify that you do not avail from cheap guest posting service as it will decrease quality content for your readers and instead of gaining new audience you might end up losing the ones you already have. Thoroughly investigate your guest blogger before publishing their article on your blog.
Search Engine Optimzation ( SEO )
Guest posting can work wonders for your search engine optimization because it involves the use of keywords. Your blog is likely to come up in the search engine if it contains the keywords typed by the seeker. You can also buy guest posts, but you will have to engage a proper agency for that and you search engine optimization.